Appearance

The mark

An arch, a protected space, and a letter A.

The mark is an arch containing a letter A. The arch is a doorway and a shelter at the same time, which is the idea the whole product is built on: a protected space where you can see what you are buying before you decide.

It is drawn with rounded joins and a single consistent stroke weight, so it holds at small sizes. The mark is used at a consistent size, never stretched, never recoloured outside the two palettes below, and never placed on a background that removes its contrast.

Account Market mark

The primary mark

Horizontal lockups

The wordmark and the mark together, in four treatments.

Account Market horizontal logo, Mineral treatment
MineralOn the mineral background
Download SVG
Account Market horizontal logo, Forest treatment
ForestOn the forest background
Download SVG
Account Market horizontal logo, Black treatment
BlackSingle colour, on light
Download SVG
Account Market horizontal logo, White treatment
WhiteSingle colour, on dark
Download SVG

Stacked lockups

For square and vertical placements.

Account Market stacked logo, Mineral treatment
MineralStacked
Download SVG
Account Market stacked logo, Forest treatment
ForestStacked
Download SVG
Account Market stacked logo, Black treatment
BlackStacked
Download SVG
Account Market stacked logo, White treatment
WhiteStacked
Download SVG

App icons

Raster versions at the two sizes a manifest needs.

Account Market app icon at 192 pixels
192 × 192 PNG
Account Market app icon at 512 pixels
512 × 512 PNG
Account Market social share image
1200 × 630 PNG
Account Market favicon
Favicon SVG

The palettes

Every colour, and what it is for.

Mineral, the default

Background#FFFFEB
Ink#1A1A1A
Accent#034F46
Surface#FFFFFF
Border#E4E4D0
Hairline#F2F2DC
Success#2F7D4F
Warning#9A6A12
Danger#7F1C34

Forest, the alternative

Background#EBF2EA
Ink#14231C
Accent#034F46
Surface#FFFFFF
Border#D5E2D2
Hairline#E9F1E6

Using the marks

Six rules, kept short.

  1. Do not stretch, rotate or recolour the markUse the supplied files. Scaling proportionally is fine; distorting is not.
  2. Keep the clear spaceLeave a margin of at least the height of the arch around the mark on every side.
  3. Check the contrastPlace the mark on a background where it stays legible, using one of the two palettes below, straight from the values listed.
  4. Do not imply a partnershipThe mark identifies Account Market. It must not suggest a relationship with a platform, a supplier or a partner that does not exist.
  5. Do not place the mark on a busy imageGive it a calm field. A mark in the middle of a dense photograph is not a mark anybody can read.
  6. Do not modify the wordmarkDo not add a tagline, a subtitle, an outline or an effect to the lockup.
Press enquiries

There is no press contact configured yet, and no unverified address is published here. When one is confirmed, it will be listed on this page. For anything else, the support page explains how to prepare a request.